Big winds of social revolutions and innovation brought winds of change to air travel.
Stewardesses fought back and became flight attendants.
It started when the1968, federal courts struck down the rules forbidding marriage and age requirements, for stewardesses. This action skyrocketed the momentum that zoomed into the 1970s with two major landmark changes for airline flight crews. Under pressure, rules against flight attendants being pregnant were withdrawn by most airlines. A major significant change in a landmark 1971 decision, the Supreme Court ruled that airlines could not discriminate against men after Celio Diaz Jr. who claimed his two applications for Pan Am were rejected on the basis of gender.
By contrast, at the same time, Southwest Airline stewardesses wore hot pants as their uniform, and National Airlines spent $9.5 million on a 1971 campaign that read “I’m Cheryl. Fly Me.” The commercial aroused anger in some people, but National claimed that it saw a 23 percent bump in passenger traffic as a result.